Here is another question I have had recently from a reader of my blog.
My business lately has been going so well that I’m considering opening an eBay Store. As I’ve been selling on eBay for quite a few years and always had the same eBay username I feel it is time to change it to something more professional that reflects the theme of my store. The worry I have is that my past customers may not be able to find me if I change my username. Did you have this problem when you opened up any of your eBay Stores? And did changing over to an eBay store impact on your sales?
Here is my answer to MM’s question.
Hi MM,
I had the same issue as you when I opened my eBay Store. I’ve been on eBay for over 10 years now and have been selling for more than 6 years on two separate eBay accounts, both accounts have Bronze Powerseller status.
I’ve read the opinions of all the ‘experts’ that state your eBay name should reflect the items you sell. The only problem I have found with this is what do you do if after a period of time you decide to change your product line to something totally different, or if you sell products from many differing categories?
The fantastic thing about running your own eBay business is that no one is forcing you to stay within the one category of products. If you have a specialised niche that you are going to dedicate yourself to that is great. But if sales fall, or a product is no longer popular, you have the ability to totally change what you sell. This year you may sell a popular child’s toy, but trends come and go, so next year you may sell accessories for the latest smart phone and the year after that it will change again.
My personal advise would be to stick with your current eBay name. If you want you can give your eBay Store a name something that reflects your product line and change that whenever you need to. But changing your eBay username can be damaging, not just by people not being able to find you when you change it, but when new buyers view your details and see that you have had several usernames they can become suspicious of buying from you.
I’ve only changed my eBay username once in the 10 years I’ve been on eBay and that was only because someone hacked into my account somehow. eBay quickly rectified it but I was advised to change the username and passwords immediately.
You can do some of your own research on this subject quite easily to view others usernames. Do a search in any category and see the sellers who have an eBay Store and huge feedback scores. Their usernames aren’t always something that reflects their product line. So there username isn’t what is making them sell loads of items, it’s what they are selling and the service they give that is making them successful.
As for having an eBay Store, or just a regular account, you need to look at how you are going to sell and how many listings you are going to have per month. Basically if you are going to do mostly auctions you are better off NOT opening a store. If you want to do mostly ‘Buy It Now’ listings and take advantage of the 30 day or ‘Good Til Cancelled’ options then YES a store is the way to go.
I hope this help!





